Digital Marketing Strategies
What are Digital Marketing Strategies and Why do you need them for Your Business Today?
Following on from the traditional marketing methods, here’s what’s different about using Digital Marketing Strategies. See why they can work so much more efficiently than older traditional marketing ways.
“Digital Marketing encompasses a broad range of differing paid and unpaid media methods to drive finely targeted client traffic to a specific location on your web media to generate a clearly desired action by every visitor”
Let’s quickly look at some of the key elements that would be used in an efficiently planned and executed digital marketing campaign:
- Modern efficient website that is easy to navigate by visitors and has a strong call to action.
- This needs to be a website that can be easily read by customers that may be using mobile digital devices such as tablets and smart phones on much smaller screens.
- SEO (Search Engine Optimisation) of that website with on-going modifications to maintain ranking position in search engines to the first page of the displayed search results.
- Targeted PPC (Pay Per Click) advertising on relevant platform(s) zooms in to reach your clear specific client profile and offers them relevant information(content) that they are looking for. The actual search term that they use can indicate whether they are in browsing, research or buying modes and therefore determine which of your websites landing pages they should arrive at.
- Exciting visual graphics used in adverts tested for most efficient response rates. We call this split testing to see which picture or graphic gets the best responses.
- Local search and reputation marketing clearly defined and seen. Customers that are looking for your service near to your business premises will easily find you.
- Relationship management and email targeting applications.
- Presence on at least 3 social media sites with active interactive participation.
- Current and live blog with regular industry specific active new content.
- Regular review of digital traffic analytical data and response information to see what is working and to make technical corrections
- Distinctive logo and tag line for use on all marketing methods
- Include all aspects into traditional marketing campaigns as appropriate
These are only part of the overall range of available digital marketing strategies. Our systems and review methods help our clients to define what will be the most efficient in the quickest space of time to see great results.
We can set up and manage some or all of the above along with some more geeky and higher level ideas that we prefer to keep to ourselves that generate great results for our clients. We use carefully monitored up to date scientific digital marketing methods to improve your marketing for on-line web, social media and mobile web presence.
We target digital marketing strategies that connect with your existing and potential new customers in an efficient, cost effective way to increase your return on investment and double profits.
Get in touch now to see whether our services have synergy with your business by using our no-obligation form on the contact page, phone or to email us a message.
We’re look forward to meeting you and exploring how we can help your business.